Unified signage upgrade across all Auto City locations

Unified signage upgrade across all Auto City locations

The first batch of stores in Auto City received their unified signage upgrades last Friday. Eight storefronts lined up on one side feature a standardized base finish while each brand's area maintains its unique identity—a solution finalized after multiple rounds of negotiation between the mall operator and the brands, forming the backbone of this upgrade cycle. Our team handled the three phases: detailed design, prefabrication, and installation, starting from...

汽车城招牌统一升级的头一批门店上周五交付。一侧排开八家店的门头招牌,底板统一工艺、品牌区各归各样——这是商场运营方和各品牌来回磨了几轮才定下的方案,也是这轮升级的骨架。我们负责深化、预制与安装三段,从放线到试灯,一色自己人。深化图出了三十七张,逐张过会,品牌区尺寸、灯槽断面、检修口位置都在图上钉死。

统一的是底。门头底板走灰蓝彩钢扣板,高度线拉齐,灯槽位置一致,钢架按同一荷载标准加固;不统一的是面,各品牌的LOGO字按自家VI规范做,色板、字距互不掺混,字走铝边发光字,光色定在暖白。暖白是试出来的:同排挂了冷白暖白两块样字一周,傍晚看街面,暖白不刺眼、字的轮廓反倒清楚。夜里整条街齐整,单看每家又认得出来。扣板从中间向两边收,末条用同色封边,缝口对得整齐,远看像一整张板。

多店批次施工靠流水。预制场先按店拼装底板,现场两组人按拆旧、吊新、接电、试灯的顺序走。每家的吊装窗口提前和商场约好,避开周末试驾高峰;品牌方代表到场验收,色板对着样片当场认。每组带一张工序卡,干到哪步勾哪步,八家店下来卡片收了一沓,谁家哪天什么状态都有记录。汽车城的店招牌有个共性:字大、挑出多,角码和背栓都得按图加到位,钢架荷载逐家复核。

拆旧也一家一策。有的店旧门头是整体钢架胀进砖墙,拆字留架;有的架都锈酥了,整段割除重做,割除前支顶、落料分段,废板当天清场。两家店招牌上方是楼体广告位钢架,动火审批严,我们全走免焊节点,螺栓加抱箍绕开主结构。

麻烦在接口。八家店电容不同,走线重新捋了一遍,回路分开、标识清楚;两家品牌字挑出深,底板加了斜撑;消防管、监控探头的避让位逐家记录,水电图纸随做随更,台账一家一册,交接给商场物业。接电走商场检修窗口,每家限电两小时,切换、试灯、复位按分钟排表,物业电工全程跟班,四个晚上装完八家。试灯那晚运营方带着品牌代表沿街走,两块字的匀光板运输中压出细痕,次日一早换件补上,没等业主开口。

头一批完事,运营方让照此推进第二批。底板已在车间排产,品牌区的字样图还在逐家确认,其中两家品牌换了视觉手册,字样图重出、底板照旧。让一片店看着像一座城,靠的就是统一里留个性、个性里有规矩。



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